For the past 11 years, I've held various directorial positions at Agilent Technologies, including serving as the Head of Global Pathology Marketing and being a member of the Management team.
During this tenure, my focus has been on pathology diagnostics, IVD solutions, and companion diagnostics, collaborating closely with pharmaceutical partners to develop diagnostic tests.

Prior to my tenure at Agilent, I worked in the medical devices sector, specifically in cardiology, anesthesiology, neurology, and CPR training mannequins, first at Ambu A/S and later at a startup company.

In autumn 2018, I was diagnosed with breast cancer, which abruptly shifted my pace from 230 miles per hour to 5 miles per hour. Agilent was incredibly supportive and accommodated my return in April 2019 by creating a directorial role tailored to my strengths.

In this capacity, I took on the challenge of managing Global Pathology Pricing, which was in need of attention, while also mentoring to ensure the Marketing team possessed the requisite skills. This mentoring role has expanded over time, and I now mentor managers at Agilent Nordic and the Site in Barcelona.

Since 2016, I've also served as a mentor in NOME (NOME.nu), providing guidance to eight different startup companies based in Denmark, Norway, Sweden, and Finland. I find great fulfillment in this consultancy role.

What can I bring to the table?

Business Model:
Business Model Canvas and Pricing. Who is the payer, who is the buyer and who is the user.

Marketing:

Market Requirements, Claims, Communication, Content Marketing,
Differentiated Value Proposition, Life Cycle Management and Customer
Segmentation

Facilitation:

Strategy plans, organizational structure, dilemma, and disagreement
situations

Focus:

How to use the strategy, what NOT to do

People Management:

What is leadership - what is Management, and competences
needed to build a successful organization.